The green tick next to a WhatsApp business name is Meta's signal that the business is verified and legitimate. Customers see it even without saving your number, and it significantly increases trust and response rates.
What Is the WhatsApp Green Tick?
The Official Business Account badge appears next to your business name in WhatsApp chats. Without it, your display name appears in italic as "Business Account" to people who haven't saved your number. With it, your full business name appears prominently in every chat.
Requirements to Apply
- Notable business — media coverage, Wikipedia presence, or significant web presence
- Active WhatsApp API account — not available on the free Business App
- Business verified on Meta Business Manager — documents must be verified before applying
- Green quality rating — poor quality ratings disqualify you
- Genuine brand name — display name must match your actual business name
Step-by-Step Application
- Verify your business in Meta Business Manager — business.facebook.com → Business Settings → Business Info → Start Verification → upload business registration documents
- Set your display name — in WhatsApp Manager → Phone Numbers → set business name exactly as it should appear
- Apply for Official Business Account — WhatsApp Manager → Phone Numbers → select number → Request Official Business Account
- Wait for review — typically 4–6 weeks. Meta doesn't provide status updates during review.
Why Applications Get Rejected
- Business not notable enough — Meta primarily approves large brands and widely-covered businesses
- Business verification not completed in Meta Business Manager
- Display name doesn't match actual business name
- Quality rating was yellow or red at time of application
What If You Get Rejected?
Reapply after 30 days. In the meantime: build more online presence (press mentions, business directories), keep quality rating green for 60+ days, and complete all fields in your WhatsApp Business Profile.
Set up WhatsApp API with Tenreply — required for the green tick →