What Is a WhatsApp Product Catalog?
A WhatsApp product catalog is a collection of items — names, photos, prices, descriptions — that lives inside your WhatsApp Business account. Once it's connected, you can share single products or a multi-product message directly in a chat, and customers can browse, add items to a cart, and place an order without leaving WhatsApp.
It turns the most-used messaging app in the world into a lightweight storefront. No app download, no website redirect, no checkout drop-off — the entire browse-to-buy journey happens in one thread.
How Catalog Selling Works on WhatsApp
- Connect your catalog. Your products live in Meta Commerce Manager, attached to your WhatsApp Business account. Tenreply's Catalog feature syncs that catalog automatically — names, images, prices, and availability stay in sync with Commerce Manager.
- Share products in chat. From any conversation, an agent picks one product or composes a multi-product message organized into sections (for example "Bestsellers" and "New In").
- The customer builds a cart. Customers tap products, view details, ask questions, and add items to a native WhatsApp cart — all inside the chat.
- The order lands in your inbox. When the customer sends their cart, it arrives in the shared team inbox as a structured order with items, quantities, and totals.
Why Sell Inside WhatsApp Instead of Linking to a Website?
Every redirect costs you customers. Linking out to a website adds load time, a login wall, and a checkout form — each a place to drop off. Selling natively inside WhatsApp removes those steps. The customer is already in a conversation with a person they trust, so the path from "interested" to "ordered" is a few taps, not a funnel.
It also keeps the relationship open. Because the order happens in chat, your team can confirm details, suggest an add-on, or handle a delivery question in the same thread — something a one-way checkout page can never do.
Catalog + Flows + Broadcasts = a Full Sales Loop
The catalog gets even more powerful combined with Tenreply's other features:
- Use a flow to greet shoppers, ask what they're looking for, and surface the right products automatically.
- Trigger an order-confirmation and a payment link with an automation the moment a cart arrives.
- Promote a new collection to your opted-in list with a broadcast, then let interested customers shop the catalog right from the reply.
Frequently Asked Questions
Do I need a website to sell on WhatsApp?
No. Your catalog lives in Meta Commerce Manager and is shared directly in chat, so customers can browse and order without any website.
How do customers pay?
The cart order arrives in your inbox; you can collect payment with a payment link, your existing checkout, or local payment methods, and confirm the order in the same conversation.
Does the catalog stay in sync with my inventory?
Yes — Tenreply syncs with your Meta Commerce catalog, so prices, images, and availability reflect what you manage in Commerce Manager.
Start Selling on WhatsApp
If your customers are already messaging you on WhatsApp, a catalog turns those conversations into orders. Connect your catalog with Tenreply and let customers browse, build a cart, and buy without ever leaving the chat.