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Contacts

A WhatsApp-native CRM for every contact

Tags, custom fields and conversation context on every contact. Import contacts via CSV and organize audiences using the fields your team records.

CSV import with field mapping & rollback
Tags and custom metadata fields
Saved segment definitions for CRM workflows
Consent evidence can be stored in contact fields

All your contacts, organized

Every person who messages you becomes a contact automatically, and bulk CSV import brings in your existing list with column-to-field mapping. Imports are reversible — roll one back and the contacts it added are cleanly removed.

Custom fields and tags

Store anything on a contact: city, plan, order count, lead source. Flows write collected answers into fields automatically, and tags applied by agents or automations group contacts into audiences for follow-up.

Segment for targeting

Save segment definitions from contact fields and tags for CRM workflows. Confirm how a saved segment is evaluated in the current release before relying on it as an automatic broadcast audience.

Deep dive Read the full Contacts guide →

Try Contacts today

The full platform: shared inbox, automation, CRM and social publishing.

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