WhatsApp broadcast cost estimator

What does a WhatsApp broadcast cost?

Each delivered broadcast message opens a paid conversation with Meta. The price depends on the destination country and your template's category — marketing templates cost the most, utility templates dramatically less. The estimator above uses regularly updated per-country rates so you can budget campaigns before you send them.

Three ways to lower your broadcast costs

• Segment your audience — sending to 2,000 engaged contacts beats blasting 10,000 cold ones, in both cost and conversion.
• Use utility templates where appropriate — order and delivery updates shouldn't be paying marketing rates.
• Retarget responders — replies within the 24-hour window are free service conversations, so a well-timed follow-up costs nothing.

Tenreply broadcasts include audience segments, personalization variables, delivery analytics and retargeting — so every campaign dollar works harder.