WhatsApp Business Platform cost estimator
Estimate Meta message charges by destination market and category, then verify the current official rate card before budgeting.
Where your customers are
Estimate in USD using stored per-message rates last updated 2026-06-10. Verify the current rate card and customer-service-window rules in Meta's official documentation before budgeting.
| Category | Delivered messages / month | Stored rate | Cost |
|---|---|---|---|
Marketing Promotions, offers & announcements | $0.0107 | $10.70 | |
Utility Order updates, alerts & reminders | $0.0014 | $0.70 | |
Authentication One-time passcodes & verification | $0.0014 | $0.00 | |
Customer service Non-template replies during the service window; verify current rules | Free | $0.00 |
This is a planning estimate, not an invoice or guaranteed rate. Check Meta's current pricing documentation before sending.
How WhatsApp Business API pricing works
Meta's pricing model and rates can change. Current charges can depend on the destination market, message category, delivery, and whether the message falls inside the customer-service window. Use the estimator as a worksheet and verify every assumption against Meta's official pricing documentation.
- Marketing — promotions, offers, and product announcements.
- Utility — order confirmations, delivery updates, and payment reminders.
- Authentication — one-time passcodes for login or verification.
- Customer-service replies — verify the current rules for non-template replies and utility templates during the open service window.
Classify templates by their actual purpose, answer customer-initiated chats within the permitted window, and update your model whenever Meta changes its rate card or rules. Meta's charges are separate from Tenreply. Tenreply has no platform charge during beta.
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