The Real Problem Is Access, Not Apps
Most businesses don't have one social account. They have a main Instagram and a second one for a new brand or location, a Facebook Page, a LinkedIn company page, and a WhatsApp number that everyone uses. Then they have a team: a few people answering messages, someone posting content, maybe a freelancer or an agency.
The usual setup is shared logins, with the Instagram password in a group chat and the WhatsApp number on someone's personal phone. It works until something goes wrong:
- A customer waits two days because the DM landed on the account nobody was checking.
- Two people reply to the same customer with different prices.
- A freelancer leaves, and you realise you have no idea who else knows the password.
- The account gets hacked, and you can't tell whether a leaked password, a phishing link or an old login was to blame.
Fixing this means bringing every account into one workspace, giving people access to the work rather than to the login.
If you are only after a unified inbox, our guide to one inbox for WhatsApp, Instagram and Messenger covers that. This post covers the bigger picture: several accounts per platform, publishing, comments and team access.
What "One Workspace" Should Cover
For a multi-account setup, look for four things.
1. Every conversation in one inbox
WhatsApp, Instagram DMs and story replies, Facebook Messenger and website chat should land in one queue. Each conversation should be labelled with its channel and account, and assigned to one person. In Tenreply, a workspace can connect several Instagram professional accounts and several Facebook Pages, and messages from all of them arrive in the same team inbox alongside your WhatsApp Business API number.
2. Publishing to every account from one place
Writing a post once, then logging in and out of three accounts to publish it, wastes time and spreads logins around. Tenreply's publishing tools let you write, schedule and publish to Facebook, Instagram and LinkedIn, including several connected accounts on the same platform. Posts can be saved as drafts, scheduled or published straight away. If a post fails after Tenreply's automatic retries, you get an email saying why, including when the account needs reconnecting.
3. Comments next to messages
Comments on your Facebook and Instagram posts are often questions from buyers: "price?", "do you ship to Dubai?", "still available?". Tenreply shows comments on your published posts so your team can reply without opening each app. When a comment needs a private answer, move the conversation to DM.
4. Team access without passwords
This is the part that matters most for security. Tenreply connects accounts through Meta's and LinkedIn's official login and permission screens. An admin approves the connection once, and the platform issues an access token. Your team works through Tenreply using their own logins. They never see, type or need the Instagram, Facebook or LinkedIn password.
Tenreply has two workspace roles:
- Admins manage the team, connected channels, API keys and webhooks.
- Agents handle conversations and day-to-day work.
When someone leaves, you remove them from the workspace. You don't have to change four passwords and hope you caught them all.
Setting It Up: A Practical Order
- Make an inventory. List every account: platform, handle, who owns the login, which email and phone number it uses, and who currently has access. Most teams find at least one account they had forgotten.
- Fix ownership first. Each account's login should belong to a company-controlled email, not a former employee's or a freelancer's personal one. Do this before connecting anything.
- Turn on two-factor authentication on every account and on the email accounts behind them. Our account security guide walks through it.
- Connect your channels in Tenreply: your WhatsApp Business API number, then each Instagram account and Facebook Page, then LinkedIn for publishing.
- Invite your team with the right role. Most people should be agents.
- Remove the shared passwords. Change the passwords that were passed around, and store the new ones with the account owner only.
- Agree on routing. Decide who owns sales enquiries, support and each brand's account, and use assignment so every conversation has one owner.
Running Several Brands or Locations
If each account is a separate brand or branch, keep them distinct even inside one workspace:
- Tag contacts by brand, so broadcasts and follow-ups reach the right audience.
- Agree on a tone and sign-off for each brand. The wrong brand's sign-off in a reply is an easy mistake to make.
- Check which account a post is going to before you schedule it.
Connect the Rest of Your Stack
If your team also lives in a CRM, a spreadsheet or an e-commerce platform, the Tenreply API and Zapier integration, plus native n8n and Make modules, can create contacts, send messages and publish social posts from your other tools. API keys are created by admins only, shown once, and can be revoked at any time.
Frequently Asked Questions
Can I connect more than one Instagram account to the same workspace?
Yes. Tenreply supports several Instagram professional accounts and several Facebook Pages per workspace, for both messaging and publishing.
Do my team members need the Instagram or Facebook password?
No. An admin connects each account once through Meta's official permission screen. After that, everyone works through their own Tenreply login.
Which platforms can I publish to?
Facebook, Instagram and LinkedIn, including scheduled posts to several accounts on each.
Does it cost extra per account?
Tenreply is free during beta, with no seat or contact caps. That is beta pricing, not a permanent free tier, and paid plans arrive at general availability with advance notice.
Give People Access to the Work, Not the Password
Managing more accounts doesn't have to mean more logins in more places. Bring the accounts into one workspace, give every person their own access, and keep the passwords with the owner. Create your Tenreply workspace and connect your first account in a few minutes.