The Inbox Was Never the Whole Job
Tenreply began with a simple promise: let a whole team answer WhatsApp from one number, without anyone's personal phone becoming a single point of failure. That promise held. But teams kept doing the same thing after they adopted it — they went and updated a CRM somewhere else.
The conversation happened in one tool. The record of what the conversation meant lived in another. Today we are closing that gap. Tenreply now ships a CRM built directly on top of your conversations.
Deal Pipelines
A Kanban board where each card is a deal and each column is a stage. Create a pipeline and it arrives with sensible defaults — Lead, Qualified, Proposal, Negotiation, Won — that you can rename or extend to match how you actually sell.
Deals carry a value and a currency, so the board totals your pipeline as you drag cards across it. Close a deal as won or lost with a close date, and stage conversion, average deal value, and monthly velocity become things you can look up instead of estimate.
Every deal is attached to a contact, which means the full WhatsApp thread is one click from the card. See the deal pipeline.
Message Sequences
Multi-step drip campaigns that send themselves. Add steps to a sequence — each one an approved WhatsApp template and a delay measured in hours — then enroll contacts individually or in bulk from a segment.
Tenreply queues each step and delivers it when it comes due, tracking progress per contact so people enrolled weeks apart move through the sequence independently. Unenroll anyone at any time; sequences complete on their own when a contact reaches the last step.
Because every step uses a pre-approved template, sequences stay inside Meta's messaging policy by construction. Read the drip campaign guide or explore sequences.
Contact Activity Timelines
Every contact now has a chronological record of what has happened with them. Notes, calls, emails, and meetings you log yourself — plus deal changes and stage changes that Tenreply writes automatically as they occur.
The automatic entries matter more than the manual ones. Activity logs fail in every CRM for the same reason: they depend on a salesperson stopping to type. The events Tenreply records for you are the ones that were always going to be missing.
Lifecycle Stages and Custom Fields
Contacts move through a lifecycle — a subscriber is not a lead, and a lead is not a customer. Lifecycle stages let you segment on that distinction rather than trying to encode it in tags.
Custom fields cover the rest. Every business tracks something the schema authors did not anticipate: policy number, property type, batch year, plan tier. Define the fields you need and they become available on the contact record and in segments.
A CRM Dashboard
One view for pipeline value, deals by stage, active sequence enrollments, and recent contact activity. It answers the question you actually open a CRM to ask, which is not "what is in the database" but "what is happening right now and what needs me."
Why Build This on WhatsApp Rather Than Next to It
A general-purpose CRM can integrate with WhatsApp. Plenty do. But an integration synchronises two systems, and synchronisation is where context goes to die — the message is in one place, the deal in another, and the timestamps almost line up.
When the pipeline and the conversation are the same object, there is nothing to sync. Moving a deal writes to the contact's timeline because it is the same contact. Enrolling someone in a sequence uses the number you have already been talking to. Nobody exports anything.
Frequently Asked Questions
Do I need to do anything to get these features?
No. Pipelines, sequences, timelines, lifecycle stages, and custom fields are live in your workspace now.
Does this replace flows and automation?
No — it complements them. Flows handle what happens inside a single conversation. Sequences handle what happens across days and weeks. Deals track where the relationship stands.
Will my existing contacts and conversations work with this?
Yes. Deals attach to the contacts you already have, and their conversation history appears alongside every deal from day one.
Is the CRM a paid add-on?
No. It is part of Tenreply, and Tenreply is free — there are no plans and no add-ons to buy.
Your Pipeline Is Already in Your Inbox
Every deal you are working is sitting in a WhatsApp thread right now. It just has not been named, valued, or given a stage. Open your first pipeline and give it one.